T-plan: The Fast Start to Technology Roadmapping. Planning Your Route to Success - Softcover

Robert Phaal; Clare Farrukh; David Probert

Softcover

ISBN 10: 1902546091 ISBN 13: 9781902546094

Publisher: University of Cambridge, Institute for Manufacturi, 2001

Synopsis

The T-Plan workbook offers step-by-step guidance on applying technology and product roadmapping in any organisation, using the minimum of resources. The T-Plan approach has been developed at the University of Cambridge Centre for Technology Management, an acknowledged centre of expertise in roadmapping techniques. The 124-page guide covers all aspects of the process including: Planning and process management; Facilitating workshops; Customising the process; Keeping the roadmap alive. Illustrated with detailed case studies it comes with downloadable supporting material. Benefits of using T-Plan include: Ensuring key technologies are ready on time; Identifying important gaps in market, product and technology intelligence; Supporting technology strategy and planning initiatives; Building communication between technical and commercial functions. What is roadmapping: Roadmapping is a key technology management tool that enables companies to link their technological capability to product and business plans so that strategy and technology development go hand-in-hand. What kind of company can benefit: The T-Plan process has been developed and tested in a wide range of businesses and is applicable to almost any company. It is especially suited to companies who have not used technology roadmapping techniques before and those with limited resources. What managers say about T-Plan: Valuable tool for working with company-wide inputs and corporate strategic planning. (Technology Director, industrial coding company) An extremely interesting and useful process. I would certainly use it again. (Technical Director, national infrastructure company) We achieved a greater understanding of the questions and process we should go through before deciding to develop a product. (Managing Director, software company) The process allowed all disciplines and functions within the business to understand each others input and information requirements (General Sales Manager, surface coatings company)

About this title

About the Author

Dr Robert Phaal has worked at the Centre for Technology Management at Cambridge University's Institute for Manufacturing since 1997, where he specialises in the area of strategic technology management. Dr Phaal is widely recognised for his expertise in the field of roadmapping. He has facilitated over 200 roadmapping projects all over the world for companies, government agencies, research networks, trade associations and other organisations. His research interests include technology evaluation, the emergence of technology-based industry, the use of visual techniques for strategy, and the development of practical management tools. Dr Phaal has a mechanical engineering background, with a PhD in computational mechanics and industrial experience in technical consulting, contract research and software development.

Edition details

• Publisher: University of Cambridge, Institute for Manufacturi
• Publication date: 2001
• ISBN 10: 1902546091
• ISBN 13: 9781902546094
• Binding: Spiral-bound
• Language: English
• Number of pages: 124