Rapid Result Referrals: Practical Tips and Ideas to Increase Your Sales (Knowledge Nugget Guides) - Softcover

Sheppard, Roy

Softcover

ISBN 10: 1901534049 ISBN 13: 9781901534047

Publisher: Centre Publishing, 2001

Synopsis

Just about everyone I know in business wants more clients and customers, but suffers from a chronic lack of time. So I decided to write a book that addressed both issues. The easiest way to generate additional business is by getting the people you know to recommend or refer you and your products or services. Sadly most of us don t know who, how or when to ask for referrals preferring to leave it to chance. This isn t the best way to run a business. Research shows that 60% of people who read non-fiction don t read past chapter 2 they lose interest or give up because it doesn t deliver enough value. So I decided to pack the first 2 chapters with as many practical ideas as I could. This is why the book is described as a Knowledge Nugget Guide . If you don t read past chapter 2 you should gain far more than its cost. However, the rest isn t padding! Later chapters go into more detail about how to embed referral generation into the way you run your business. Who is it aimed at? Anyone who runs their own business or works as a sales professional. Quite a few sales people tell me they know how to generate referrals. When they ve read the book they then say I THOUGHT I knew about referrals.

About this title

About the Author

Roy Sheppard is an international business speaker and world-class moderator and link presenter for some of the largest and most successful global organisations. He is an acknowledged expert on building profitable business relationships through networking and referrals and a regular guest lecturer at Cranfield University's full-time MBA course. Author of the best-selling book Rapid Result Referrals and Your Personal Survival Guide to the 21st Century. He conducts seminars, in-house company workshops and keynote speeches all over the world.

Edition details

• Publisher: Centre Publishing
• Publication date: 2001
• Language: English
• ISBN 10: 1901534049
• ISBN 13: 9781901534047
• Binding: Paperback
• Number of pages: 160