Emotional Capital: Maximising the Intangible Assets at the Heart of Brand and Business Success: Capturing Hearts and Minds to Create Lasting Business Success - Hardcover

Thomson, Kevin

Hardcover

ISBN 10: 1900961628 ISBN 13: 9781900961622

Publisher: Capstone, 1998

Synopsis

This work argues that every business has emotional capital upon which to draw, and that this type of capital could become a tangible entry on companies' balance sheets. It also says that intellectual capital is the currency of organizations, but that emotional capital is the driver of change.

About this title

Review

"Emotionen kvnnen Shareholder Value schaffen - das ist der Grund, warum dieses Buch so wichtig ist und zur Pflichtlek]re f]r alle Firmenchefs werden sollte." Lawrence A. Weinbach, Chairman, President und CEO, Unisys Corporation.

From the Back Cover

′Our people are our most valuable asset.′ This has become the rallying cry for many organizations in recent years, yet has failed to deliver the desired business results. Kevin Thomson contends that people assets can only be harnessed by managing both intellectual capital (your peoples′ knowledge) and emotional capital (the feelings and beliefs that motivate people to take positive action). Knowledge management is moving up the agenda in many companies. Yet organizational knowledge is meaningless if your people are unmotivated, apprehensive or uncommitted. How many companies have paid the price of an alienated workforce with problems like poor customer service, labour disputes and low productivity – all hallmarks of low emotional capital? Emotional capital can be managed as a tangible asset and a direct contributor to the balance sheet. In Emotional Capital, Thomson illustrates the real–life impact on financial performance through the experiences of leading companies, and shows how to manage and leverage knowledge and emotions to drive positive change and business success. "Emotions can build shareholder value – which is why this book is so significant and should be required reading for all business leaders." Lawrence A. Weinbach Chairman, President, and Chief Executive Officer, Unisys Corporation "Like all the best ideas, Emotional Capital is simple" The Guardian "Brilliant! A substantial development of the balanced scorecard in establishing the true value of the business." Stephen Robinson Director of MBA Programmes, Ashridge Management College

Edition details

• Publisher: Capstone
• Publication date: 1998
• Language: English
• ISBN 10: 1900961628
• ISBN 13: 9781900961622
• Binding: Hardcover
• Number of pages: 288