S'forward Gde To The Two Minute Message: Effective Presentation Under Pressure (Straightforward Guides) - Softcover

Freeman, William

Softcover

ISBN 10: 1899924736 ISBN 13: 9781899924738

Publisher: Straightforward Publishing, 2000

Synopsis

Selling your value demands more that just having a good story to tell. You must engage audience attention very quickly and then tell your story in a concise and compelling way. The Two Minute Message (TMM) technique is a proven way of engaging audience attention and putting over a compelling message.
You can use it to sell the value of your company or departmental function, or to arouse interest in a specific proposition. You can also use the TMM technique to energise your business internally and to create the culture that you want.
This book describes the Two Minute Message technique in a practical and anecdotal way. It is essential reading for all people who deal with customers and who face the threat of competition.

Edition details

• Publisher: Straightforward Publishing
• Publication date: 2000
• Language: English
• ISBN 10: 1899924736
• ISBN 13: 9781899924738
• Binding: Paperback
• Number of pages: 92