Items related to Internet Marketing
Synopsis
Covers the complete topic, including an introduction to marketing on the Internet, sections on online promotion and communication, computer mediated selling, providing Web content, and a section on new Internet business functions and opportunities.
This new text comes with a complete instructor's manual and Web site and an Internet Marketing Web Companion, an online support to the text, which provides students with Internet exercises, self-study quizzes, and much more.
The text sets four major goals for students: 1. To become familiar with the ways that the Internet and ubiquitous networked devices are changing business in general and marketing in particular. 2. To learn how firms leverage the interactivity of the Internet to create business advantage. 3. To study the use of the Internet for communicating, selling, providing content and making markets. 4. To gain a wealth of hands-on Internet experience with numerous online activities, questions, assignments, projects and cases.
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Review
Like many college students, Aaron Jacobs, a Florida State University sophomore, sometimes has trouble keeping track of his assignments. In his Internet marketing course, however, a Web site created by the publisher of the course textbook helps the communications major cope.
"The companion is easy to access, and unlike a paper study guide, even I can't lose it," he said. If he misses a lecture, Jacobs goes to the Web site to catch up. And having the homework assignments listed online "makes it easy and clear to know what is expected the following class period." -- New York Times on the Web, Nov. 3, 1998
From the Author
In developing any textbook, no one person is responsible for putting it all together. I would like to thank the folks at Digital Springs, including Rick Leyh, Steve Welch, and Sara Schroeder for their assistance in guiding me through the process of converting a set of class notes into a textbook. I would also like to thank my wife, Linda Vaughn, for her patience with my compulsion to be connected to the Internet, any time of night or day. And finally, I would like to thank Jamie Murphy for numerous discussions about the topics included in this book. His ability to analyze the Internet, as well as his enthusiasm for doing so, is first rate. And while I am thanking Jamie for his help with the book, I can't help but mention the assistance he has provided with my bicycle racing.
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