Retro Ride: Advertising Art of the American Automobile - Hardcover

Swan, Tony

Hardcover

ISBN 10: 188805462X ISBN 13: 9781888054620

Publisher: Collectors Press,U.S., 2002

Synopsis

A century ago the motorcar was a cantankerous, frail device that was difficult for all but a few visionaries to perceive as practical. By 1920, that picture had changed dramatically, and the automobile was well on its way to becoming the dominant transportation device in this country. However, the evolution of practical automobiles is only part of the story. In order to take advantage of mass production there had to be mass markets, and that meant advertising. RETRO RIDE traces the evolution of the automobile and the simultaneous marketing messages that helped it flower across five decades—the Roaring Twenties through the Go-Go Sixties. Beautifully illustrated with original advertisements, Retro Ride celebrates not only the beauty and diversity of the American automobile but also the heyday of American print advertising. It’s a ride well worth the taking.

About this title

Synopsis

This volume shows how automobile advertising across five decades created needs for the American consumer, and also conveyed the idea that the car a person drives defines him or her. Starting with the Roaring twenties and continuing through the 1960s, the 500-plus color illustrations show how print a

Edition details

• Publisher: Collectors Press,U.S.
• Publication date: 2002
• Language: English
• ISBN 10: 188805462X
• ISBN 13: 9781888054620
• Binding: Hardcover
• Edition number: 1
• Number of pages: 176