Many Cultures One Market: A Guide to Understanding Opportunities in the Asian Pacific Market - Softcover

Kumaki, Robert; Moran, Jack

Softcover

ISBN 10: 188722940X ISBN 13: 9781887229401

Publisher: Copy Workshop, 2010

Synopsis

Insightful introductions to the major APA groups with historical background and cultural ethnography. This book provides understanding of common factors across all groups, "The APA Escalator," the "Americanization process," and generational shifts.

About this title

About the Author

Principal of the Ronin Group. Bob has held management positions at WPP Companies including Young & Rubicam and Ogilvy & Mather for clients like P&G, Sears, Allstar, EJ Brach, adidas, Amoco, Comcast and the Government of Canada. He has served as an Adjunct Professor of Advertising at the University of Illinois and been Officer, Director, Founder or Member of over a dozen APA groups.

Edition details

• Publisher: Copy Workshop
• Publication date: 2010
• Language: English
• ISBN 10: 188722940X
• ISBN 13: 9781887229401
• Binding: Paperback
• Number of pages: 348
• Editor: Bendinger Bruce