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Synopsis
UPDATED - NEW EDITION!
Featuring some of the best thinking in the exciting and challenging field of account planning, this notable compilation has been updated and includes additional insights from some of today's leading thinkers: John Griffiths, Malcolm Gladwell, Merry Baskin, Paul Feldwick, John Heilemann, and many more. Beginning with Stanley Pollitt, the founder of account planning, and going all the way to an important perspective on social media from Keith Quesenberry, author of Social Media Strategy: Marketing and Advertising in the Consumer Revolution, this book is packed with invaluable wisdom from leaders in the field - both here and in the UK, where it all began.
"synopsis" may belong to another edition of this title.
- PublisherCopy Workshop
- Publication date2017
- ISBN 10 1887229221
- ISBN 13 9781887229227
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages352
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Readings in Account Planning - 2nd Edition
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READINGS IN ACCOUNT PLANNING
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READINGS IN ACCOUNT PLANNING
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