UPDATED - NEW EDITION!
Featuring some of the best thinking in the exciting and challenging field of account planning, this notable compilation has been updated and includes additional insights from some of today's leading thinkers: John Griffiths, Malcolm Gladwell, Merry Baskin, Paul Feldwick, John Heilemann, and many more. Beginning with Stanley Pollitt, the founder of account planning, and going all the way to an important perspective on social media from Keith Quesenberry, author of Social Media Strategy: Marketing and Advertising in the Consumer Revolution, this book is packed with invaluable wisdom from leaders in the field - both here and in the UK, where it all began.
"synopsis" may belong to another edition of this title.
£ 4.99 shipping from U.S.A. to United Kingdom
Destination, rates & speedsSeller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 21381743-6
Quantity: 1 available
Seller: SecondSale, Montgomery, IL, U.S.A.
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00087596782
Quantity: 1 available
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Seller Inventory # 32539207-5
Quantity: 5 available
Seller: A Team Books, Conway, AR, U.S.A.
paperback. Condition: Good. Used books may not include access codes or one time use codes. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST. Seller Inventory # sun0000008333
Quantity: 6 available
Seller: A Team Books, Conway, AR, U.S.A.
paperback. Condition: Acceptable. Used books may not include access codes or one time use codes. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST. Seller Inventory # sun0000009876
Quantity: 1 available
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Seller Inventory # 32539207-5
Quantity: 5 available
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: As New. Unread book in perfect condition. Seller Inventory # 32539207
Quantity: 15 available
Seller: SGS Trading Inc, Franklin Lakes, NJ, U.S.A.
Paperback. Condition: Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLYNO ACCESS CODE, NO CD, Ships with Emailed Tracking. Seller Inventory # SKU0508557
Quantity: 2 available
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition. Seller Inventory # 32539207
Quantity: 15 available
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New. Seller Inventory # 32539207-n
Quantity: 3 available