Celebritizing Yourself is about brading yourself as an expert. Yes, to become a celebrity is no easy feat, but in today's world, it is easier than ever before. Thanks to the popularity of talk show formats on radio and major network TV, the highly specialized programming on Cable TV, the explosion of internet shows and online PR and marketing, the countless newsletters and industry conventions and about a bazillion speaking groups all seeking a strong, interesting topic for their next seminar, keynote, or sponsorship, there are more ways to become a celebrity than there are, well, celebrities!
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Marsha Friedman is a 24-year veteran of the public relations industry. She is the CEO of EMSI Public Relations (http: //www.emsincorporated.com), a national firm that provides PR strategy and publicity services to corporations, entertainers, authors and professional firms. marsha@marshafriedman.co
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