Items related to Soundbites: A Business Guide to Working With the Media

Soundbites: A Business Guide to Working With the Media - Softcover

Kerchner, Kathy

 
9781886028302: Soundbites: A Business Guide to Working With the Media

From the Author

Learn how to play the media's game to your advantage.
This book gives you tips and techniques for taking control of TV, print and radio interviews. Find out how to use quotes and soundbites that reporters can't resist. You'll also find out how to "sell" your story to the media. Information and examples come from the author's 14 years as a TV anchor and reporter, and 8 years as a media trainer and consultant.

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