This book provides a framework for understanding the connection between the informational and commercial sides of sports information management. Part I addresses the working relationships between journalists and sport organisations as they have evolved over the years. Part II defines the various roles of sports information specialists along with their duties in disseminating information. It provides practical guidelines on everything from writing press releases to preparing media guides to organising events such as news conferences and media days. Part III addresses the responsibilities of sports information professionals: how to organise and manage game coverage; what to do to promote special events ranging from awards banquets to tournaments; and how to develop publicity campaigns. Part IV confronts the ethics of these formalised working relationships and the ideology they perpetuate. The book is for students in sports management, as well as students in journalism, public relations or communications. Each chapter contains a glossary of terms, discussion questions, suggested exercises, role playing activities and extensive notes.
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Seller: Hamelyn, Madrid, M, Spain
Condition: Very Good. : Este libro explora las relaciones con los medios en el ámbito deportivo, abarcando temas como la gestión de la comunicación, estrategias de marketing deportivo y el impacto de los medios en el deporte. Ideal para estudiantes y profesionales interesados en la intersección entre el deporte y los medios de comunicación. EAN: 9781885693228 Tipo: Libros Categoría: Educación Título: Media Relations in Sport Autor: William Nichols| Allan Hall| Patrick Moynahan| Janis Taylor Editorial: Fitness Information Technology Idioma: eng Páginas: 291 Formato: tapa dura. Seller Inventory # Happ-2026-08-13-05e6d1bc