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I was somewhat concerned about how "The Big Boys" of advertising would respond to my new book, because in chapter three of Secret Formulas, I dismantle virtually every foundational premise that traditional ad-think is based upon. So I sent a few copies to the Biggest of the Big, to see how they might respond.
Here's what a Senior Partner at J. Walter Thompson has to say about the book: "As you promised, I received your new book on Monday. Thank you! You are not fair to other authors. I had to stop reading my current book and won't return to it until I digest yours. I posted my review for the original "Wizard of Ads" on Amazon today. After reading all 13 reviews, I started to laugh. The Steinbeck quote from the inside flap of your new book, ‘Secret Formulas’ instantly became alive. Maybe the bad Amazon reviews came from executives who just finished a presentation on GRP's and Target Audience." Roger Gallerini, Senior Partner, J. Walter Thompson
This book, Secret Formulas of The Wizard of Ads, contains all the best I have to give; indeed, all the thoughts, ideas, strategies, rules-of-thumb and formulas that I've used during the past 22 years to turn small businesses into big ones, and dreamers into millionaires.
Roy H. Williams
The Wizard′s secret formula will sho you:
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