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Synopsis
This book helps you make a lasting impression with proven examples to show you how to create your own personal memory hook.
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From the Author
Primer for Business Professionals in Doing Presentations
Seven Second Marketing is a primer for business professionals in doing brief introductions at networking events. There is a proliferation of networking organizations out there. If you would like to "stand out" in the crowd when you have to introduce yourself to a group of other business professionals - then Seven Second Marketing will show you how to use Memory Hooks that will enable you to do just that. Feel free to send me your own Memory Hooks for future editions.
About the Author
Dr. Ivan Misner is the Founder & Chairman of BNI (Business Network Int'l.). Last year alone, BNI generated over 4.4 million referrals resulting in over $1.7 billion dollars worth of business for its members. Dr. Misner's Ph.D. is from the University of Southern California. Called the "Father of Modern Networking" by Ecademy.com and the "Networking Guru" by Entrepreneur magazine, Dr. Misner is one of the world's leading experts on business networking. He has written eight books, including his New York Times bestseller Masters of Networking and his #1 bestseller, Masters of Success. He is a monthly columnist for Entrepreneur.com and is the Senior Partner for the Referral Institute. He has been featured in the L.A. Times, Wall Street Journal, and New York Times and on CNN, CNBC, and the BBC in London. Dr. Misner lives with his wife Elisabeth and their three children in Claremont, CA.
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