Social Media Survival Guide: Strategies, Tactics & Tools for Succeeding in the Social Web - Softcover

Deltina Hay

Softcover

ISBN 10: 1884995705 ISBN 13: 9781884995705

Publisher: Linden Publishing (US), 2011

Synopsis

A completely revised and updated version of Hay’s earlier 5-star rated “A Survival Guide to Social Media and Web 2.0 Optimization,” this new edition, retitled “The Social Media Survival Guide,” incorporates the latest developments in social media. This no-nonsense guide details the nuts and bolts of the open-source internet by using real-world examples with dozens of screen shots for each subject. The companion CD provides links to resources, and directories of social websites in addition to forms and worksheets designed to map social media strategies. This practical, hands-on introduction to social media tools such as Facebook, YouTube, and Twitter helps grow brand recognition, improve and expand sales, and increase profits for business owners, professionals, musicians, and artists alike.

About this title

Product Description

Rare Book

Review

"The most authoritative, comprehensive, and technically accurate guide I have ever seen to social networking, bar none." --Bob Bly, "America's Top Copywriter," and author of more than 70 classic marketing books

"Of interest to do-it-yourselfers, small business owners, independent professionals . . . this nicely-presented, well-written, informative, useful, worthwhile, and significant book is an absolute must-read. . . . Very highly recommended for many large public, academic, and special libraries." --Librarian's Review of Books.com (April 17, 2011)

"I could easily see some young self-starters using this book and . . . to carve out a niche. After reading this book, I can honestly say that I learned a lot." --ElevateDifference.com

"A quick, practical, hands-on introduction to the nuts-and-bolts of using social media tools to grow your brand, improve sales, and increase profits . . . designed for small businesses owners, entrepreneurs, and independent professionals." --Brian Rice, www.business2community.com

"Outlines how businesses can efficiently use social networking sites by taking the time to plan and prepare a strategy. . . . Explains the use of widgets, badges, social bookmarking and RSS feeds. An accompanying CD contains further reading and online resources." --"Reference and Research Book News"

"A guide for businesses to make the most of today's social media craze . . . simplifies the daunting task of learning it all from scratch. "The Social Media Surivial Guide" is a must for any novice." --"Midwest Book Review Library Bookwatch "(June 1, 2011)

"Outlines a plan to strategically develop and grow a strong, successful presence on the social Web. This well-organized work will be useful to anyone interested in harnessing the power of the social Web. Recommended." --"Choice "(November 1, 2011)

"Provides a step-by-step guide to creating and implementing a social media strategy for promoting a career or a small business. . . . Provided [me with] ideas on how I could better use [social media] tools." --"Technical Communication" (May 2012)

"This book delivers on what it promises . . . gives clear guidance and detail on the key aspects of social media strategy. Enjoyable to read and a must for anyone wishing to develop an integrated web presence . . . thoroughly recommended." --"Journal of Consumer Marketing" (August 2012)

Edition details

• Publisher: Linden Publishing (US)
• Publication date: 2011
• ISBN 10: 1884995705
• ISBN 13: 9781884995705
• Binding: Paperback
• Language: English
• Number of pages: 454