Designers' Handbook of Logos and Symbols (PRINT'S BEST LOGOS AND SYMBOLS) - Hardcover

Day, Andrew; Dayand

 
9781883915063: Designers' Handbook of Logos and Symbols (PRINT'S BEST LOGOS AND SYMBOLS)

Synopsis

A familiar design buzz word is "branding", the creation of an integrated marketing strategy for a product, service, company, or event. At the heart of this process is the design of a logo or symbol, a design which must capture the essence of a client or a company. An indispensable reference, PRINT'S BEST LOGOS AND SYMBOLS 5 includes examples of logos that aid in building relationships with clients and customers, selling consumer products, and fulfilling publicity and informational needs. of color logos & symbols.

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