Two business experts explain how to use customer complaints as a valuable feedback resource to overcome customer dissatisfaction, increase communication, expand customer loyalty, find solutions to problems, and more. Original. $50,000 first printing. Tour. IP.
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JANELLE BARLOW, PhD, knows a lot about feedback, having spent more than thirty years receiving critiques about her speeches and seminars to management groups, her writing, and even her management style. And that's not counting all the feedback she gets from her family. Her keen sense for diverse ideas and approaches to management was shaped in part by living in Asia for three years. Even today she spends a great deal of her time traveling the world, speaking to audiences on the topics of complaint handling and branded service. She works with clients to help them handle complaints, brand their service cultures, and create genuine organizational change. Janelle became president of TMI US in 1996. A member of the National Speakers Association, she has earned the designation of Certified Speaking Professional. She currently sits on the Council of the International Federation for Professional Speakers.... Her doctorate is from the University of California, Berkeley, where she studied both political science and education. She also has a master's degree in international relations from the University of Pittsburgh and a master's in psychology from Sonoma State University.
This work demonstrates how companies can use complaints as a strategic tool to actually increase business. It offers a complete "Complaints Policy" that readers can implement in their companies and presents numerous real-life examples of good (and poor) complaint handling.
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