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The Soul of the New Consumer: The Attitudes, Behaviour and Preferences of E-customers - Hardcover

 
9781874111528: The Soul of the New Consumer: The Attitudes, Behaviour and Preferences of E-customers

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Based on their in-depth analyses of thousands of e-commerce contacts, the authors of this volume offer to lead executives, managers and entrepreneurs through the Web business revolution and empower them with strategies for succeeding in today's electronic marketplace. It contains chapters detailing how to drive customer behaviour on the Web; build and sustain brand loyalty; develop competitive business practices that protect consumer privacy; identify services and products that sell successfully on line; and tailor services to the needs of business consumers versus private consumers.

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Orton, Ken
Published by Windsor Books International, 2001
ISBN 10: 1874111529 ISBN 13: 9781874111528
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Laurie Windham
Published by Windsor Books International, 2001
ISBN 10: 1874111529 ISBN 13: 9781874111528
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Laurie Windham
Published by Windsor Books International, 2001
ISBN 10: 1874111529 ISBN 13: 9781874111528
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Laurie Windham
Published by Windsor Books International, 2001
ISBN 10: 1874111529 ISBN 13: 9781874111528
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Laurie Windham
Published by Windsor Books International, 2001
ISBN 10: 1874111529 ISBN 13: 9781874111528
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