Synopsis
Simply creating a website and putting it on the Internet is not enough to generate online sales. In Cyberspace there simply isn't any passing traffic. The customer will selectively choose which sites they are going to visit, and without a well thought out and successfully implemented marketing plan, the majority will not even know that you are out there. "The Net-Works Guide to Marketing your Website" will show you how to construct and deliver a promotional strategy. It covers everything from the basics of linking to other sites and search engine registration, through to referral sales and associate programmes. The reader will learn: how to promote their site in newsgroups and chat groups without being 'flamed'; the importance of META tags and how to use them; how to build customer loyalty; what is meant by 'sticky content' and how to write it; why ezines, newsletters and bait pages are important; ways of promoting their site in the traditional media.
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From the Author
Will this book help me to get more traffic to my site?
YES, this is a book that will teach you how to arrange, list and promote your site in the most effective manner possible (and even show you a few tricks along the way), but these techniques go hand in hand with your site's usability. By offering something of value to potential customers and listing it in the most effective way possible, you can not only achieve stronger traffic results, but also make web users more receptive to your business message.
If this were a book about marketing in the real world, it would almost definitely be consigned to the 'guerrilla marketing' section - but as you will learn before the end of the first chapter, the web is very, very different.
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