As a web site design and marketing consultant, the author lends his experience to help the reader research and plan their own web site. Free tools are available to assist in the site's production, and a variety of free/cheap computer programs are listed to enable you to create your own graphics. Advice is given on who to talk to for finding a home for your web site, as well as how to put it all together and advertise the finished product. Further topics include more advanced web design issues; how to focus your web site content for its target audience; how to minimise the time required for your web site to download, and what lies ahead for the world wide web and its users.
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What you really need to know
You don't have to know HTML to build a web site - but there are a thousand other things that you -do- need to know that most 'how to' books ignore. This book fills in the gaps for those who intend to build a web site for personal or business use and wish to do it right.
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