Effective marketing for improved results requires effective communication with both existing and potential clients and customers. This text details the various communication techniques in marketing, explains how they can best be used to achieve the desired objectives and describes an integrated approach to total communication with the market.
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Effective marketing for improved results requires effective communication with both existing and potential clients and customers. Getting the message across clearly about product availability, the services offered to the corporate image being promoted requires the careful selection and use of the most appropriate communication tools available. This text details various communication techniques in marketing, explains how they can best be used to achieve the desired objectives and describes an integrated approach to total communication with the market. This book is designed to be of interest to managers and executives in organizations in the industrial, commercial and service sectors as well as lecturers and students of marketing.
"About this title" may belong to another edition of this title.
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