Synopsis
Product decisions are central in an organisation's efforts to satisfy the needs of the selected target markets and to add value for the consumer. This title explores: the meaning of a product from a marketing perspective; the major decisions regarding the product offering; branding; strategies for managing multiple products; new product development; the product life cycle concept and the strategies to manage products during the different phases of the life cycle. Product management provides a South African perspective and concepts are illustrated with a variety of localised examples and case studies.
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Product Management
Seller: Chapter 1, Johannesburg, GAU, South Africa
Seller rating 5 out of 5 stars
Soft cover. Condition: Very Good. 2nd Edition. The wraps are slightly shelf rubbed.Internally clean and tightly bound.EK. Our orders are shipped using tracked courier delivery services. Seller Inventory # my14
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Product Management - Second Edition (Management Series NEW AFRICA)
Published by
New Africa Education (NAE) is an imprint of New Africa Books (Pty) Ltd, 2005
ISBN 10: 1869285719
ISBN 13: 9781869285715
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Paperback
Seller: Chapter 1, Johannesburg, GAU, South Africa
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. 2nd edition . 2nd edition, 2005. Publication of 139 pages. The wraps are a little shelf rubbed. Internally, there are no markings or inscriptions, and the pages are immaculately clean and complete. The binding is excellent. GK. Our orders are shipped using tracked courier delivery services. Seller Inventory # 6pjdd