Building A Better Business: The Key to Future Marketing, Management and Motivation - Softcover

Dixon, Patrick

Softcover

ISBN 10: 1861977530 ISBN 13: 9781861977533

Publisher: Profile Books, 2005

Synopsis

How to build a better business by one of today's most influential business thinkers. Starting from the premise that people's attitudes to business have changed: both the role businesses should play in the world and how individuals can achieve a better work-life balance, this book shows how you can build a better and more successful business and achieve more satisfaction in the process. With chapters on better ways to win and keep customers, better kinds of products and services, better brands for lasting value, better marketing, better public relations and publicity, better leadership, better ways to organise, better ways to make things happen, better teams and better targets, goals and incentives, it is an intensely practical and also inspirational guide to how you can build a better future for your business and yourself. Click here for the author's website.

About this title

About the Author

Patrick Dixon is the chairman of Global Change Ltd, a growth strategy and forecasting company. He is the author of sixteen books, including Futurewise, SustainAgility, The Genetic Revolution and Building a Better Business. He has been ranked as one of the twenty most influential business thinkers alive today. He is one of the world's most sought-after keynote speakers at corporate events and advises boards and senior teams on a wide range of strategic issues. Clients include Google, Microsoft, IBM, KLM/Air France, BP, ExxonMobil, World Bank, Siemens, Prudential, Aviva, UBS, Credit Suisse, PricewaterhouseCoopers, Hewlett Packard, Gillette, GSK, Forbes, Fortune, BT, BBC, Fedex and DHL. He has also taught on a wide variety of executive education programmes at the London Business School since 1999.
http://www.globalchange.com/

From the Inside Flap

Building a Better Business

An intensely practical and inspirational guide on how to make great things happen in your business and personal life, by Dr Patrick Dixon, ranked as one of the 50 most influential business thinkers alive today. How to create greater passion for your business, by building a better future for you, your customers, workers and their families, shareholders, communities and those beyond. How you can get:

Better leadership
Better people and teams
Better brands and marketing
Better customer relations
Better corporate image
Better innovation and strategy
Better change management
Better work-life balance
Better corporate governance

"A perfect summary of all important factors that contribute to success in business and private life" Robert Salzl, CEO Arabella Hotel Holding International

"Resonates instantly with one s own personal and business experience" Paul O Toole, Chief Executive, Tourism Ireland

"Excellent management books should spur you into action. This one does! Thoroughly enjoyable and refreshing" Lord Leitch, Chairman of the Employment Panel and former Chairman of the Association of British Insurers

"A message that every business leader needs to listen to and turn into action. A must-read for those who care about our common future" Professor Derek Abell, Dean, European School of Management and Techology

"A cracking good read, full of practical insights that will change your business life and understanding fundamentally" Paul Williams, CEO MLS Business Centres

Edition details

• Publisher: Profile Books
• Publication date: 2005
• Language: English
• ISBN 10: 1861977530
• ISBN 13: 9781861977533
• Binding: Paperback
• Number of pages: 352