Emerging Markets: Lessons for business success and the outlook for different markets (The Economist Series) - Hardcover

Pacek, Nenad; Thorniley, Daniel

Hardcover

ISBN 10: 1861974086 ISBN 13: 9781861974082

Publisher: Economist Books, 2004

Synopsis

What businesses need to understand and do in order to be successful in emerging markets Using the real experiences of companies wherever possible to illustrate the points it makes, this book is aimed at both managers who are involved in entering emerging markets for the first time and managers who are already operating in them. It will serve as a guide on how to avoid mistakes other companies have made and how to detect weaknesses in current emerging market strategies. It looks at: * Why successful companies often fail in emerging markets * The need to manage expectations and for thoroughness * Assessing political risk and the economic environment * Getting the corporate structure right * Issues concerning acquisitions and joint ventures * Making the most of tax and other incentives * Market research challenges and marketing dilemmas * Reaching the local market * Human resources - myths and realities * Dealing with crime and corruption * Ethical issues and corporate social responsibility

About this title

About the Author

Daniel Thorniley and Nenad Pacek run the Economist Corporate Network, which advises companies around the world, including Procter & Gamble, IBM and Kellogg on their emerging market activities.

Edition details

• Publisher: Economist Books
• Publication date: 2004
• Language: English
• ISBN 10: 1861974086
• ISBN 13: 9781861974082
• Binding: Hardcover
• Number of pages: 224