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Strategy: Process, Content, Context - Softcover

 
9781861529640: Strategy: Process, Content, Context

Synopsis

Conventional strategic management education is dominated by a strong industry recipe that: limits the number of perspectives presented; uses an overly simplistic step-by-step strategic planning approach; reworks original material into consistent and bite-size pieces of text; and leans heavily towards the authors' own domestic context in terms of the choice of perspectives, theories, examples and cases. De Wit and Meyer's Strategy actively challenges the educational orthodoxy to encourage students to be critical, and to challenge them to be analytical, in order to facilitate creativity and unconventional thinking. In this book, the fundamental differences of opinion within strategic management are not ignored or smoothed over. On the contrary, in this text the authors carefully guide the students through the many, often conflicting, perspectives in the field of strategy, in order to help them become true strategic thinkers.

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About the Author

Ron Meyer is Adjunct Professor of Strategic Management at the Rotterdam School of Management, Erasmus University, the Netherlands.

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  • PublisherCengage Learning
  • Publication date1980
  • ISBN 10 1861529643
  • ISBN 13 9781861529640
  • BindingPaperback
  • LanguageEnglish
  • Edition number3
  • Number of pages984

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Wit, Bob De and Meyer, Ron
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ISBN 10: 1861529643 ISBN 13: 9781861529640
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Paperback. Condition: Very Good. Strategy: Process, Content, Context This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781861529640

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