Synopsis
Exploring Direct and Relationship Marketing, offers an invaluable insight into the world of direct and relationship marketing. The new edition has been thoroughly revised and updated and it provides an excellent mix of academic theory and practical application. There is extensive underpinning from theory of the ideas and approaches presented, drawing from practical experience of many companies and practiotioners. It is particularly suitable for undergraduate and postgraduate courses in direct marketing and related courses. Exploring Direct and Relationship Marketing 2/e examines the theory of direct marketing and provides a clear and comprehensive understanding of the issues such as the strategic impact of direct marketing, the sources and use of data that operationalises relationship programmes, the use of interactive media for acquisition, retention and loyalty strategies the impact of technology and implications for organisations and customers of new relational models of interaction.
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About the Author
Maurice Patterson is lecturer at the University of Limerick.
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Exploring Direct and Customer Relationship Marketing
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Paperback. Condition: Very Good. Exploring Direct and Customer Relationship Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9781861529015
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781861529015
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Exploring Direct and Relationship Marketing
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Cengage Learning Business Pr, 2004
ISBN 10: 1861529015
ISBN 13: 9781861529015
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-C-077-03360
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Exploring Direct and Customer Relationship Marketing
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Exploring Direct and Customer Relationship Marketing
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9781861529015. Seller Inventory # 9864670
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Exploring Direct and Relationship Marketing
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Condition: Sehr gut - gebraucht. 2nd ed. Gebundene Ausgabe Sehr guter Zustand, ohne Namenseintrag Zustand: 2, Sehr gut - gebraucht, Gebundene Ausgabe Cengage Learning EMEA 2nd ed, 2004 , Exploring Direct and Relationship Marketing, Martin Evans, Lisa O Malley, Maurice. Seller Inventory # BU363272