Synopsis
The successful formula of simplifying a complex subject through a user-friendly style, a good balance of theory and implementation and the clear presentation of context, techniques and strategies, makes International Marketing Strategy the book of choice for undergraduate, postgraduate and MBA students and those taking the Chartered Institute of Marketing Diploma.
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International Marketing Strategy: Analysis, Development and Implementation
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International Marketing Strategy : Analysis, Development and Implementation
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International Marketing Strategy: Analysis, Development and Implementation
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International Marketing Strategy: Analysis, Development and Implementation
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Cengage Learning Business Press, 2001
ISBN 10: 1861527721
ISBN 13: 9781861527721
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