Strategic Management: Awareness and Change - Softcover

Thompson, John

Softcover

ISBN 10: 1861525877 ISBN 13: 9781861525871

Publisher: Cengage Learning EMEA, 2001

Synopsis

This edition, which now includes fully classroom-tested case studies, covers the core aspects of the business strategy syllabus as well as reflecting strategic management thought.

About this title

Review

I have no hesitation in highly recommending this book to anyone looking to navigate the jungle of strategic thinking. -- Dr Jan Stiles, Henley Management College

From the Author

Taken from the Author's preface:

About this book This book is about strategic awareness, strategic analysis and the management of strategic change. It is designed for use by students who will become future managers and for managers in practice; after all, as we shall see, in some way or another ‘all managers are strategy makers’. It looks at how managers become strategically aware of their company’s position and potential opportunities for change; at how changes often happen in reality; and at how the process might be managed more effectively.

Strategic management is concerned with the actions that organizations take to deal with the changes, opportunities, threats, challenges and surprises in their external and internal environments. Put simply, strategies are means to ends. How, then, do organizations:

** determine desired outcomes? ** understand the circumstances and events affecting these outcomes and the means of attaining them? ** decide upon actions they intend to take? ** implement these desired strategies through a series of tactical moves and changes? ** evaluate progress and relative success?

These are the broad themes we address in this book.

Since the first edition was written over ten years ago the subject of strategic management has been developed and our understanding of certain aspects has changed. In addition, the ‘world of business’ has been transformed by the rapid growth of the Internet and the emergence of the new and entrepreneurial ‘dot.com’ organizations. Indeed, entrepreneurship as a subject has also increased in popularity and significance and it is not realistic to treat it as completely divorced from strategy as the two are very clearly related. Whilst some of these changes were reflected in the second and third editions, this fourth edition sees major revisions to both the structure and content to bring both the text and the case material fully up-to-date.

Edition details

• Publisher: Cengage Learning EMEA
• Publication date: 2001
• Language: English
• ISBN 10: 1861525877
• ISBN 13: 9781861525871
• Binding: Paperback
• Edition number: 4
• Number of pages: 1141