The Informed Student Guide to Marketing - Softcover

Proctor, Tony; Kitchen, Philip

Softcover

ISBN 10: 186152546X ISBN 13: 9781861525468

Publisher: Cengage Learning EMEA, 2001

Synopsis

The Informed Student Guide to Marketing has been compiled by a team of recognized marketing experts to equip students with everything they need to know about marketing. The guide comprises an A-Z listing of over 400 entries, including coverage of the most recent conceptual developments in this rapidly changing field: Accessible and concise, easy to read style Entries include the most up to date references Useful further reading section at the end, citing major works and journals Relevant to business and management students as well as those following marketing courses Each and every entry has been carefully devised to provide essential and relevant definitions of the core theories, approaches and jargon adopted by those in the profession and its academic studies. The Informed Student to Marketing provides an ideal ‘first base’ for first year undergraduates or those new to marketing studies, and an invaluable reference bible for those already familiar with the subject.

About this title

About the Author

Professor Philip J. Kitchen, Martin Naughton Chair in Business Strategy, Queen's University of Belfast.

Edition details

• Publisher: Cengage Learning EMEA
• Publication date: 2001
• Language: English
• ISBN 10: 186152546X
• ISBN 13: 9781861525468
• Binding: Paperback
• Number of pages: 320