Retailing: Environment and Operations - Softcover

Newman, Andrew; Cullen, Peter

Softcover

ISBN 10: 1861525338 ISBN 13: 9781861525338

Publisher: Cengage Learning EMEA, 2001

Synopsis

Retailing: Environment and Operations is a complete introduction to the retail environment and retail operations for students of retailing, marketing, service management and related studies. It covers all the key areas of retailing activity and the supply chain. The text introduces and integrates appropriate business, consumer and social concepts to provide an effective framework for the study of retailing, specifically within the UK. It focuses on how managers and professionals in the consumer supply chain can improve their market effectiveness and operational efficiency. Written in an accessible style, Retailing: Environment and Operations is designed for use on a single one-year course, a double one-semester module or two one-semester modules. The book is written in language accessible to the student and future manager. It builds on simple concepts to provide a sound foundation for further critical studies in retailing and service management. The analysis is illustrated with numerous case studies, tip/examples and discussion topics. Retailing: Environment and Operations is ideal for first year students on a degree or higher diploma course in retailing, service management or marketing.

About this title

Review

PART 1: MANAGING THE RETAILING ENVIRONMENT 1. Introduction: The Retail Environment 2. Structural Change in Retailing: The Retailing in Historical Perspective 3. The Retailing Industry: Retailing Structures 4. Managing in Good Times and Bad: Dealing with Booms and Slumps PART 2: RETAIL MARKETING - PLANNING AND DEVELOPMENT 5. Strategic Marketing Planning for Retailing: Setting up the Business 6. The Customer and the Retail Business: Knowing your Customers 7. The Fundamentals of Merchandising 8. Establishing a Pricing Strategy: Getting the Price Right 9. Promoting the Store: Sending Out the Correct Sort of Messages 10. Locating the Store: Locating in the Retail Environment PART 3: RETAIL MARKETING - OPERATIONS 11. Store Design and Layout: Producing the Right Format 12. Managing the Service Setting: Making the Sale 13. Managing Retail Services: Creating Quality Retail Services PART 4: DELIVERING THE PRODUCT 14. Business Operations: Inside the Retail Organisation 15. Logistics and Distribution: Shipping the Goods to Market 16. Rolling Out the Goods: Developing New Relationships 17. Buying the Goods: The Product Development Process 18. People in Retailing: Making People Matter PART 5: THE FUTURE HAPPENING NOW: PLANNING FOR THE FUTURE 19. Out-of-Store Retailing: Buy By Wire 20. International Retailing: Going Global: What?s In It For Us?

Edition details

• Publisher: Cengage Learning EMEA
• Publication date: 2001
• Language: English
• ISBN 10: 1861525338
• ISBN 13: 9781861525338
• Binding: Paperback
• Number of pages: 512