Export Practice and Management - Hardcover

Branch, Alan E.

Hardcover

ISBN 10: 1861524986 ISBN 13: 9781861524980

Publisher: Cengage Learning EMEA, 1993

Synopsis

"Export Practice and Management" is the third edition of Alan Branch's "Elements of Export Practice". The new title reflects the increased emphasis on management and strategy, a re-orientation which is seen to be appropriate in this period of unprecedented change in the international trade industry. This edition covers current developments, including multi-modalism, the Single European Market, implications of the new Eastern European market, export finance, containerization, Electronic Data Interchange and international distribution strategy. This book should be of interest to undergraduate students of export management, shipping, commerce, international trade and marketing; also students taking relevant professional exams and practising managers. An ELBS/LPBB edition is available.

About this title

Synopsis

"Export Practice and Management" is the third edition of Alan Branch's "Elements of Export Practice". The new title reflects the increased emphasis on management and strategy, a re-orientation which is seen to be appropriate in this period of unprecedented change in the international trade industry.

About the Author

Alan Branch is a lecturer at the University of Leicester and a shipping and export consultant. Visiting lecturer at Rennes International School of Business for MA and MBA programs

Edition details

• Publisher: Cengage Learning EMEA
• Publication date: 1993
• Language: English
• ISBN 10: 1861524986
• ISBN 13: 9781861524980
• Binding: Hardcover
• Edition number: 3