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Synopsis
This text looks at context, techniques and strategies involved in successful international marketing. With short case illustrations, case studies, summaries and discussion questions, this book is aimed particularly at students. It sets out to provide a good balance of the theory and implementation behind international marketing, and adopts a user-friendly approach to the issues tackled. Through its treatment of global case studies from Europe, Australia, the Pacific Rim and the USA, it seeks to present an international vision of marketing strategy. The book includes such topics as: global information systems; the global manager; international niche marketing; international developments in retailing; electronic business and relationship marketing; and new international case studies to illustrate the key points.
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- PublisherThomson
- Publication date1999
- ISBN 10 1861524722
- ISBN 13 9781861524720
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages576
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International Marketing Strategy: Analysis, Development and Implementation
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International Marketing Strategy: Analysis, Development and Implementation
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International Marketing Strategy: Analysis, Development and Implementation
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International Marketing Strategy: Analysis, Development and Implementation
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International Marketing Strategy: Analysis, Development and Implementation
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International Marketing Strategy: Analysis, Development and Implementation
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International Marketing Strategy: Analysis, Development and Implementation
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International Marketing Strategy: Analysis, Development and Implementation
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9781861524720. Seller Inventory # 8445350
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International Marketing Strategy: Analysis, Development and Implementation
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International Marketing Strategy: Analysis, Development and Implementation
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Softcover. Condition: Bon. Ancien livre de bibliothèque. Traces de pliures sur la couverture. Traces d'usure sur la couverture. Salissures sur la tranche. Edition 1999. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Traces of creases on the cover. Signs of wear on the cover. Stains on the edge. Edition 1999. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # C-863-083
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