Business in Context: An Introduction to Business and Its Environment (Business in Context Series) - Softcover

Needle, David

Softcover

ISBN 10: 1861523580 ISBN 13: 9781861523587

Publisher: Cengage Learning EMEA, 2000

Synopsis

A new edition of this introduction to business and its environment. The text places business issues in a real and practical context. It is an account of the complexities of contemporary management and business activity in each sector of the modern economy. The book should be suitable for students at degree or equivalent level, BTEC Higher, and also MBA courses. A large number of contemporary case studies and exercises are included and usefully illustrate the application of theory to business practice. The new edition includes: new case studies; new analysis of organizational structure and culture; expanded coverage of innovation; a new evaluation of human resource management. This is the core text in the "Business in Context" series. The model of business presented offers the reader an insight into business practice, an effective method of analysis, and a unifying framework for the other books in the series.

About this title

From the Publisher

For anyone seeking an accessible introduction to business.
From the Asian Tigers . . . to London Zoo, cultural influences on business . . . to transfer pricing and the global firm, Disneyland® Paris . . . to the telemarketing of flowers, ecommerce . . . to lean manufacturing . . . Business in Context is a dynamic and contemporary global perspective on business for anyone requiring an accessible introduction to the subject. Using practical case studies from a diverse and well-known range of international companies, David Needle debates the key issues within business in a practical context.

Needle’s exciting text incorporates new and updated case material, and has been entirely rewritten to include two key themes of globalization and the effect of technology on business. In addition the third edition of this best-selling text retains this successful approach:

** assumes no prior knowledge and illustrates theories and concepts with real-world examples

** written clearly using a student-centred approach which includes criticism, definitions of key terms and concepts, discussion and advice on further reading

** balanced coverage of the social, international and comparative aspects of business as well as the different internal functions.

Business in Context is an ideal introduction to the key activities of business for students at degree or equivalent level on business-related courses. It is also appropriate for use at Diploma and MBA level and by students of other disciplines seeking an overview of the business field.

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Edition details

• Publisher: Cengage Learning EMEA
• Publication date: 2000
• Language: English
• ISBN 10: 1861523580
• ISBN 13: 9781861523587
• Binding: Paperback
• Edition number: 3
• Number of pages: 448