Business Research Projects (2nd Edition) - Softcover

Jankowicz, A. D.

Softcover

ISBN 10: 1861523513 ISBN 13: 9781861523518

Publisher: Cengage Learning EMEA, 1995

Synopsis

about management research, has developed and made a more prominent appearance in the relevant literature. Both the Academy of Management Review and Management Education and Development have devoted complete special issues to these topics in their impact on theory-building and research: see section 6.5. While the latter journal continues, its editorial team have decamped to set up a new periodical, Management Learning, which emphasizes current thinking about management research. This -the 'New Paradigm', postmodern analysis, call it what you will-is an epistemology whose relevance I argued in my first edition and continue to emphasize in Chapter 6 of the present. The appreciation of qualitative approaches to the understanding of organizational life has increased during the last four years, approaches seen as complementary to quantitative analysis by many, a substitute by some. The appearance of the second edition of Miles and Huberman (1994) indicates the growing importance attached to qualitative analysis by many management researchers, and I have mentioned some of the techniques they advocate at relevant points in Part Three of this book, without attempting, or indeed being able, to replicate their magnificent work. Discourse analysis, biography and hermeneutic analysis are among the recent approaches to which pointers are provided in Part Three. Similarly, the value of arguing a case, rather than testing a thesis, has been emphasized for some forms of Diploma and MBA work: see section 6.4.

About this title

Review

PART I: PLANNING A RESEARCH PROJECT. 1. Purpose and objectives of a project. 2. Choosing a topic. 3. Standards of assessment. 4. Getting organized for take-off. PART II: KEY ISSUES IN DEPTH. 5. Basic assumptions about research 6. Research roles 7. Reviewing and using the literature. PART III: A GUIDE TO EMPIRICAL WORK. 8. Planning empirical work. 9. Methods and techniques. 10. Semi-structured, open-ended techniques. 11. Fully structured techniques. 12. Further techniques. 13. Writing it up. Bibliography. Glossary. Index.

From the Author

New material in the third edition
Potential readers might like to see what's new in the third edition, as compared with the previous two. Apart from a larger and more user-friendly format, there are...

COMPLETELY NEW: Action checklists at the end of each chapter: work steadily through these as you read the book, and you've completed your research dissertation! Software for qualitative as well as quantitative analysis. Search strategies for electronic sources in literature reviewing. How to write a reference when you've cited an electronic source. Ethical guidelines for business research specifically, as opposed to research in general.

MORE on: Writing a research proposal for assessment by your tutor. Emergency techniques if you're not sure of the topic to choose. Sample marking schemes for different levels of dissertation. Discourse analysis.

DETAILED REVISIONS AND UPDATES of: Professional bodies' examination objectives. Turning an initial idea into a research objective. The epistemology of the research process. The Provenance Table: working out where your ideas are coming from. Integrated worked examples for questionnaire analysis. Academic rigour: all very well, but how do you achieve it in practical terms?

Edition details

• Publisher: Cengage Learning EMEA
• Publication date: 1995
• ISBN 10: 1861523513
• ISBN 13: 9781861523518
• Binding: Paperback
• Language: English
• Edition number: 2
• Number of pages: 328