Entrepreneurship: Globalization, Innovation and Development - Softcover

Chell, Elizabeth

Softcover

ISBN 10: 1861523181 ISBN 13: 9781861523181

Publisher: Cengage Learning EMEA, 2001

Synopsis

Designed for students on business and management modules on entrepreneurship and enterprise, this comprehensive and accessible text will equip future managers with the ability to understand the global context of enterprise, the nature of entrepreneurial behaviour in all its manifestations and the various ways in which enterprise can be managed. It approaches the subject from a multidisciplinary perspective covering a broad range of topics from the geography of entrepreneurship, the psychology of the entrepreneur, learning styles and training needs to the design, development and professional management of enterprise.

About this title

Review

Preface PART 1: CULTURE AND CONTEXT 1. Structure and Culture 2. ?Glocalisation? 3. Business Form and New Venture Creation PART 2: ENTREPRENEURIAL BEHAVIOUR 4. Personality: Type of Company, Type of Person 5. Individual Learning, Organizational Learning and Learning Organizations 6. Decision-making 7. Motivation and Control 8. Gender, Self-Employment and Business Performance PART 3: THE BUSINESS TEAM 9. Leadership and Management of Enterprise 10. Team Management and Development 11. The Management of Innovation PART 4: THE PROFESSIONAL MANAGEMENT OF ENTERPRISE 12. The Development of Enterprise 13. Strategy Formulation and Application 14. Human Resource Management and the SME 15. Developing and Managing Quality PART 5: THE NEW ECONOMY 16. The Future of Enterprise Notes Index

Synopsis

Copy entrepreurship, SMEs and globalization are three important and growing areas within current management research and education. The encouragement of entrepreneurial activity is crucial to sustaining economic growth in a rapidly changing global economy. SMEs are the engines driving future growth, since they are the organizations with the greatest potential for rapid expansion and fast reaction to changing consumer demands. Globalization remains the key business issue as companies adapt to compete in the new global marketplace. This text aims to draw these three areas together within an organizational framework. It considers how issues of globalization affect the SME, and the implications of innovation, change and business venturing as the key entrepreneurial activities and challenges.

Edition details

• Publisher: Cengage Learning EMEA
• Publication date: 2001
• Language: English
• ISBN 10: 1861523181
• ISBN 13: 9781861523181
• Binding: Paperback
• Number of pages: 424