Strategy Synthesis: Blending Conflicting Perspectives to Create Competitive Advantage - Softcover

Meyer, Ron; De Wit, Bob

 
9781861523174: Strategy Synthesis: Blending Conflicting Perspectives to Create Competitive Advantage

Synopsis

This is a streamlined version of De Wit and Meyer's text, "Strategy: Process, Content, Context". It contains a range of key articles with text contextualizing the debates around key issues, allowing a wider range of views to be explored within each debate. Each chapter includes a short case with introductory editorial text.

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Review

"The authors present each topic as a debate, or tension, between perspectives. They einforce this debate with a selection of readings that presents summaries of original papers representing each perspective. It was these features, along with a 'reflectivepractitioner' tone, that persuaded me to adopt this text" - Paul Knott, Senior Lecturer in Strategic Management, University of Canterbury, Christchurch for the Human Systems Management journal

About the Author

Bob de Wit is Professor of Strategic Leadership at the Open University and the Maastricht School of Management, The Netherlands. He is also founder and director of Strategy Works, Strategy Academy and Strategy Academy Research Foundation in Rotterdam
Ron Meyer is Professor of Corporate Strategy at TiasNimbas Business School, Tilburg University, The Netherlands. He is also founder and director of the Center for Strategy and Leadership in Rotterdam.

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