What is Strategy - and Does it Matter? (Routledge Series in Analytical Management) - Softcover

Whittington, Richard

 
9781861522238: What is Strategy - and Does it Matter? (Routledge Series in Analytical Management)
Softcover
ISBN 10: 1861522231 ISBN 13: 9781861522238
Publisher: Cengage Learning EMEA, 1993

Synopsis

In his introduction to this book on corporate strategy, Richard Whittington makes the point that the great number of published books on strategic management all cover much the same ground and present similar recipes for success, and few indulge in self-questioning. If it was really as easy as that, managers would only need to read a few books in order to ensure they never make mistakes. Reality, however, is that in the world of business many of the most well-accepted models of strategic action have met with spectacular failure. "What is Strategy - and Does it Matter?" identifies four basic "theories of action" in strategy: the classical planning approach; the efficiency-driven evolutionary approach; the craft-like processural approach; and the internationally-sensitive, systemic approach.

"synopsis" may belong to another edition of this title.

Publisher
Cengage Learning EMEA
Publication date
1993
Language
English
ISBN 10 
1861522231
ISBN 13 
9781861522238
Binding
Paperback
Number of pages
171

Other Popular Editions of the Same Title

9780415059428: What is Strategy and Does it Matter? (Routledge Series in Analytical Management)

Featured Edition

ISBN 10:  0415059429 ISBN 13:  9780415059428
Publisher: Cengage Learning EMEA, 1993
Softcover