Public Relations: Principles and Practice - Softcover

Kitchen, Philip

 
9781861520913: Public Relations: Principles and Practice

Synopsis

The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes, detailed case studies and end-of-chapter questions; to tackle the issues involved in the principles of public relations as we begin the new millennia. The text will help students and practitioners develop knowledge and skills in the arena of public relations.

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About the Author

Professor Philip J. Kitchen, Martin Naughton Chair in Business Strategy, Queen's University of Belfast.

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