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Synopsis
This is a practical introduction to the management of strategic change. The book takes an interdisciplinary approach to the conduct of change in the real world. The author avoids an overly academic approach and stresses the international dimension to competition and change. Mini-cases are used throughout to illustrate the theory, and a further 20% of the whole book comprises full case studies addressing a wide range of business sectors and different sized companies.
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About the Author
Audley Genus, Brunel University.
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The Management of Change: Perspectives and Practice
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The Management of Change : Perspectives and Practice
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The Management of Change: Perspectives and Practice
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The Management of Change
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International Thomson Business Press, 1998
ISBN 10: 1861520476
ISBN 13: 9781861520470
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Management of Change : Perspectives and Practice
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Management of Change : Perspectives and Practice
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Management of Change : Perspectives and Practice
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Management of Change : Perspectives and Practice
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The Management of Change: Perspectives and Practice
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Cengage Learning EMEA, 1998
ISBN 10: 1861520476
ISBN 13: 9781861520470
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