Competing Through Innovation: Essential Strategies for Small and Medium-sized Firms - Softcover

Bellon, Bertrand; Whittington, Graham

Softcover

ISBN 10: 186076035X ISBN 13: 9781860760358

Publisher: Oak Tree Press, 1996

Synopsis

Today, innovation is essential for the development, and even for the survival of businesses, and can be influential in a number of areas. Innovation is the result of a voluntary, necessary and risky process. Small firms can no longer afford to ignore technological advancement and all other forms of innovation. Standing still has become a more dangerous strategy than investing heavily to move forward. The challenges in this book are common to all businesses: being unable to implement change quickly; availability of a skilled workforce; and international competition. The book seeks to confront these obstacles to growth by encouraging businesses in Europe to develop and sustain the process of "innovation as a state of mind".

Edition details

• Publisher: Oak Tree Press
• Publication date: 1996
• Language: English
• ISBN 10: 186076035X
• ISBN 13: 9781860760358
• Binding: Paperback
• Number of pages: 370