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Educational Programmes on Television: What Do People Want? What Do They Get? (Communication Research and Broadcasting) - Softcover

 
9781860205286: Educational Programmes on Television: What Do People Want? What Do They Get? (Communication Research and Broadcasting)

Synopsis

This volume includes the findings which resulted from the Internationalses Zentralinstitut fuer das Jugend-und bildungsfernsehen (IZI) held in April 1996. A selection of edcuational programmes produced by European television stations that had been accepted by a larger audience as being "interesting" or "instructive" were presented. Issues of the acceptance and uses of such programmes were discussed in the light of the latest results of programmes and audience research. Research experts were asked to focus on the following aspects: viewers' attitudes towards television and their expectations of it as a medium for education and learning; programme interests and preferences that go beyond entertainment, sport or news programmes; image and acceptance of educational programmes; and types of viewers and users, differences in information processing and learning styles, and their influence on television-viewing behaviour.

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About the Author

Manfred Meyer was deputy head of the Internationales Zentralinstitut für das Jugend-und Bildungsfernsehen.

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Published by Libbey & Company, Limited, John, 1997
ISBN 10: 1860205283 ISBN 13: 9781860205286
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Published by University of Luton Press, 2005
ISBN 10: 1860205283 ISBN 13: 9781860205286
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Meyer, Manfred [Editor]
Published by John Libbey Publishing, 2005
ISBN 10: 1860205283 ISBN 13: 9781860205286
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