Synopsis
A behind-the-scenes look at this colorful, often controversial team. As the 1998 season unfolds, all eyes will be on Benetton, curious to see how its new boss David Richards will run the team. His aim, to beef up Benetton with 'the passion of Ferrari, the technical strengths of Williams, and the marketing skill of McLaren'. Details the significance of Mecachrome taking over the preparation of the team's Renault V10 engines. Looks at what went wrong after the glory years of Schumacher's back-to-back World Championships in 1994 and 1995.
"synopsis" may belong to another edition of this title.
Synopsis
A behind-the-scenes look at the Benetton Formula 1 racing team. As the 1998 season unfolds, all eyes will be on Benetton, curious to see how its new boss David Richards will run the team after the departure of the flamboyant Flavio Briatore, and perhaps even more significantly, whether Benetton's novice driver partnership of Giancarlo Fisichella and Alexander Wurz is more successful than the highly experienced former Ferrari pairing of Gerhard Berger and Jean Alesi. It also shows how the Italian-based, family-fashion empire uses Formula 1 as a marketing tool.
"About this title" may belong to another edition of this title.
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Benetton Formula 1 Racing Team (Formula 1 Teams S.)
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Benetton Formula 1 Racing Team (Formula 1 Teams)
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Benetton Formula 1 Racing Team (Formula 1 Teams S.)
Published by
Haynes Manuals Inc 16/11/1998, 1998
ISBN 10: 1859604242
ISBN 13: 9781859604243
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Benetton Formula 1 Racing Team (Formula 1 Teams S.)
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Benetton Formula 1 Racing Team (Formula 1 Teams S.)
Published by
Haynes Manuals Inc 16/11/1998, 1998
ISBN 10: 1859604242
ISBN 13: 9781859604243
Used
Softcover
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Benetton - Formula 1 Racing Team
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Benetton - Formula 1 Racing Team
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