Marketing Your Practice (Good Practice Guide) - Softcover

Elias, Helen

Softcover

ISBN 10: 185946307X ISBN 13: 9781859463079

Publisher: RIBA Publishing, 2009

Synopsis

Offers an overview of how best to approach the marketing of an architectural practice. This book includes topics ranging from defining a marketing strategy that meets your individual needs and budget, to creating a corporate identity, PR, advertising, and making successful award entries.

This is a practical and accessible overview of how best to approach the marketing of an architectural practice. Concise in style and comprehensive in scope: the topics range from defining a marketing strategy that meets your individual needs and budget, to creating a corporate identity, PR, advertising, and making successful award entries. This book draws on the experience and marketing skills of a range of industry insiders from successful architectural practices to award-winning design and advertising companies. This is a clear, hands-on approach that can help you give your practice the edge.

About this title

About the Author

Helen Elias

Edition details

• Publisher: RIBA Publishing
• Publication date: 2009
• ISBN 10: 185946307X
• ISBN 13: 9781859463079
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 144