The origins of modern conspicuous consumption can be traced to the 17th and 18th centuries, to a time when the first consumer societies were being established. This book traces the development of economic theory and thought since 1700 in its attempts to accommodate a new economics of consumption.
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‘Among the merits of Mason’s book is that it offers a well-documented portray of the debate between Marshall and Pigou on the opportunity to explicitly include the analysis of conspicuous consumption into the realm of economics . . . Professor Mason’s book offers an instructive description of the early contributions to the economics of conspicuous consumption and a useful guide to recent bibliographic sources.’ Author: G. Corneo, Journal of Economics
‘Mason provides an admirable history of conspicuous consumption, tracing its more recent expansion to all socioeconomic levels.’ Author: R.T. Averitt, Choice
‘The interdependence of individual consumption choices is one of those subterranean themes that run through the history of economics – never quite in the mainstream, but never wholly forgotten. Common observation reminds us that fashion matters, as does the desire to flaunt wealth or to conceal it, but this is an awkward fact that does not fit well into a framework which takes individual preferences as a given starting point. Roger Mason’s history of the idea of conspicuous consumption from 1700 to the present is a valuable addition to our understanding of this important theme.’ Author: Anthony Brewer, University of Bristol, UK
Roger Mason, Visiting Professor, University of Salford, UK
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