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Management, Marketing and the Competitive Process - Hardcover

 
9781858984964: Management, Marketing and the Competitive Process

Synopsis

This book presents critical surveys of literature from behavioural and evolutionary economics, management, marketing and business history and offers new empirical evidence involving both case studies and behavioural research. Particular attention is given to transaction cost and resource-based perspectives on business organization. The book concludes by discussing the emerging 'growth of knowledge' and 'management without trade-offs' approaches to the firm.

Taken together, the inter-related chapters in this book make a significant contribution by promoting and assisting research and teaching on how managers cope with competitive pressures in the present climate of rapid technological change, shifting patterns of corporate alliances, continual restructuring and re-ranking of relative competitive strengths, and rising environmental expectations.

Management, Marketing and the Competitive Process will be particularly useful for courses on business strategy, managerial and industrial economics, and marketing.

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Edited by Peter E. Earl, Senior Lecturer in Business Economics, University of Queensland, Australia

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Earl, Peter (ed.)
ISBN 10: 1858984963 ISBN 13: 9781858984964
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Published by Edward Elgar Publishing, 1997
ISBN 10: 1858984963 ISBN 13: 9781858984964
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-C-004-03099

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Condition: New. This book presents critical surveys of literature from behavioural and evolutionary economics, management, marketing and business history and offers new empirical evidence involving both case studies and behavioural research. Seller Inventory # 597123748

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