This book presents critical surveys of literature from behavioural and evolutionary economics, management, marketing and business history and offers new empirical evidence involving both case studies and behavioural research. Particular attention is given to transaction cost and resource-based perspectives on business organization. The book concludes by discussing the emerging 'growth of knowledge' and 'management without trade-offs' approaches to the firm.
Taken together, the inter-related chapters in this book make a significant contribution by promoting and assisting research and teaching on how managers cope with competitive pressures in the present climate of rapid technological change, shifting patterns of corporate alliances, continual restructuring and re-ranking of relative competitive strengths, and rising environmental expectations.
Management, Marketing and the Competitive Process will be particularly useful for courses on business strategy, managerial and industrial economics, and marketing.
"synopsis" may belong to another edition of this title.
Edited by Peter E. Earl, Senior Lecturer in Business Economics, University of Queensland, Australia
"About this title" may belong to another edition of this title.
£ 11.13 shipping from Japan to United Kingdom
Destination, rates & speedsSeller: Yushodo Co., Ltd., Fuefuki-shi, Yamanashi Pref., Japan
hard. Condition: good. No Jacket. x,395p. Seller Inventory # GU03
Quantity: 1 available
Seller: Antiquariat Buchkauz, Herzogenburg, Austria
gr. 8°, linen. Condition: Gut. 1st edition,. 395 p S., dust cover, good condition Sprache: Englisch Gewicht in Gramm: 990. Seller Inventory # 401312
Quantity: 1 available
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-C-004-03099
Quantity: 1 available
Seller: J. HOOD, BOOKSELLERS, ABAA/ILAB, Baldwin City, KS, U.S.A.
Hardcover. 395pp. Bumped corner, else very good plus condition with text clean & binding tight / ruffled dust jacket. Seller Inventory # 186823
Quantity: 1 available
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New. Seller Inventory # 18798199-n
Quantity: 5 available
Seller: AHA-BUCH GmbH, Einbeck, Germany
Buch. Condition: Neu. Neuware. Seller Inventory # 9781858984964
Quantity: 2 available
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: As New. Unread book in perfect condition. Seller Inventory # 18798199
Quantity: 5 available
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New. pp. x + 395. Seller Inventory # 108516858
Quantity: 3 available
Seller: moluna, Greven, Germany
Condition: New. This book presents critical surveys of literature from behavioural and evolutionary economics, management, marketing and business history and offers new empirical evidence involving both case studies and behavioural research. Seller Inventory # 597123748
Quantity: Over 20 available
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FW-9781858984964
Quantity: 15 available