Elements of Marketing (Complete Course Texts) - Softcover

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Softcover

ISBN 10: 1858050219 ISBN 13: 9781858050218

Publisher: DP Publications Ltd, 1993

Synopsis

This manual seeks to provide a broad and comprehensive introduction to the principal ideas of the theory and practice of marketing, intended particularly for students taking certificate level examinations of the major professional institutions - such as IOM, BTEC and SCOTVEC - or whose syllabus includes the study of marketing. It can be used both as a class textbook and for individual study. It may also prove useful for practising managers and specialists undergoing in-company training and development. The material is structured around sections and chapters which deal with the various specific concepts and topics. Each chapter is summarized and each section has questions for self-review and full past paper questions. A variety of case study material is provided. The manual is on the official reading list of ACCA paper 2.5(b) Organization and Management. A lecturer's supplement is available.

About this title

Synopsis

Offering a broad and comprehensive introduction to the principal ideas and concepts of the theory and practice of marketing, this edition contains revised sections on marketing strategy and planning and on international marketing, and new chapters on brand management, and operations management and marketing. The book is intended for anyone working in the field of marketing and sales, whether in the commercial or non-profit-making sector, and in particular for students on business courses to degree level. A free lecturers' supplement is included. An ELBS/LPBB edition is available.

Edition details

• Publisher: DP Publications Ltd
• Publication date: 1993
• Language: English
• ISBN 10: 1858050219
• ISBN 13: 9781858050218
• Binding: Paperback
• Edition number: 3