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For God, Country and Coca-Cola: The Unauthorized History of the great American Soft Drink and the company that makes it - Softcover

 
9781857991802: For God, Country and Coca-Cola: The Unauthorized History of the great American Soft Drink and the company that makes it

Synopsis

Mark Pendergrast's history is a microcosm of American enterprise. Invented as a patent medicine with a cocaine kick, Coca-Cola is today 99 percent sugar water, the world's most distributed product, available in over 185 countries, more than the membership of the United Nations. All a far cry from the chance invention of Dr. John Smith Pemberton, a morphine addict in Atlanta, Georgia, just over a century ago.

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Review

An encyclopaedic history of Coke and its subculture. [Pendergrast] has used Coca-Cola as a metaphor for the growth of modern capitalism itself. -- Washington Post

As a reference work, as a history, and as a rich source of anecdotes, this book could hardly be bettered. -- Sunday Times

Detailed and marvellously entertaining. -- Los Angeles Times

There are fascinating examples of Coke's battle to become number one,.... -- mad.co.uk Bookshop, July, 2001

About the Author

Mark Pendergrast was born in Atlanta and is a graduate of Harvard University. A business journalist, he has published articles and reviews in a number of magazines and newspapers, including the New York Times, the Sunday Times (London), and Financial Analyst.

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Pendergrast, Mark
Published by Phoenix, 1994
ISBN 10: 185799180X ISBN 13: 9781857991802
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.8. Seller Inventory # G185799180XI3N00

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Paperback. Condition: Very Good. For God, Country and Coca-Cola: The Unauthorized History of the great American Soft Drink and the company that makes it This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781857991802

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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781857991802

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Published by Phoenix, 1993
ISBN 10: 185799180X ISBN 13: 9781857991802
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Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 9356897-6

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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9781857991802. Seller Inventory # 9098457

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PENDERGRAST,Mark
Published by Phoenix, London, 1994
ISBN 10: 185799180X ISBN 13: 9781857991802
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Condition: Used - Very Good. VG paperback. New edition. Reissue, 1996. A clean copy. Seller Inventory # BOOKS187856I

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Pendergrast, Mark
Published by London : Phoenix, 1994
ISBN 10: 185799180X ISBN 13: 9781857991802
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2nd reprint. Very good paperback copy; wrappers slightly dust-toned and edge-nicked. Bright and clean internally. Remains particularly well-preserved overall. Physical description: xvii, 556 pages, 24 unnumbered pages of plates: illustrations, portraits; 24 cm. Notes: Includes bibliographical references (pages 525-534) and index. Subjects: Coca-Cola Company. 20th century. Carbonated Beverages history.Advertising Carbonated beverages. Coca Cola (Trademark) Marketing History. Soft drink industry United States History. Genre: Bibliography. History. Illustrated. 1 Kg. Seller Inventory # 334599

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Pendergrast, Mark
Published by London : Phoenix, 1994
ISBN 10: 185799180X ISBN 13: 9781857991802
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2nd reprint. Very good paperback copy; wrappers slightly dust-toned and edge-nicked. Bright and clean internally. Remains particularly well-preserved overall. Physical description: xvii, 556 pages, 24 unnumbered pages of plates: illustrations, portraits; 24 cm. Notes: Includes bibliographical references (pages 525-534) and index. Subjects: Coca-Cola Company. 20th century. Carbonated Beverages history.Advertising Carbonated beverages. Coca Cola (Trademark) Marketing History. Soft drink industry United States History. Genre: Bibliography. History. Illustrated. 1 Kg. Seller Inventory # 334599

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ISBN 10: 185799180X ISBN 13: 9781857991802
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Seller: Antiquariat ExLibris Erlach Eberhard Ott, Ochsenfurt - Erlach, BY, Germany

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556 S. und 24 S. mit sw.-Fotos. Zustand: gut. hinterer Deckel etw. knickspurig, Standschnitt leicht geschwärzt, Kopfschnitt leicht gebräunt, mit geringen Gebrauchsspuren. - Invented just over a hundred years ago in America as a cocainelaced patent medicine, Coca-Cola (now minus the cocaine) has succeeded beyond the wildest dreams of its inventor. But in this incredible story of how a soft drink came to be regarded as "the sublimated essence of all that America stands for", For God, Country and Coca-Cola tarnishes that gilded image, revealing back-room political deals, cosy arrangements with the US government and the World Bank, black market trades of Coke for money and sex, and brutal treatment of competitiors, migrant workers and Third World Coca-Cola labourers - and finally, how the universal flood of Coke has irrevocably changed world culture. (Verlagstext). ISBN: 185799180x Sprache: Englisch Gewicht in Gramm: 822 Gr. 8° (23,4cm), Pbck. / OKart. Seller Inventory # 20422

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