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The Third Screen: The Ultimate Guide to Mobile Marketing: Marketing to Your Customers in a World Gone Mobile - Softcover
Synopsis
The television allowed companies to send ads directly to consumers' living rooms, and the computer allowed them to start interacting with their customers. The third screen-the mobile device-changes the game in an even more radical way. The birth of m-commerce is not just about using the phone to pay for something. it is revolutionising the entire buying process based on location. Marketing has now become hyper-local. Author Chuck Martin explains how in this, the age of the smartphone - and now the tablet - the nature of marketing is changing as well, creating a new system of participatory advertising in which untetheredA" customers and forward-thinking companies must exchange valuable information within the cloud.A" In Singapore, for example, a mobile app has been developed that maps the insides of shopping malls so advertisers can target customers based on their exact location and shopping habits. M-commerce is also heating up in Europe with Italian and Swedish buyers warming most to the idea. Regardless of where buyers are located-or whether they're purchasing or just browsing-companies need to come up to speed on how to reach them. This essential guide allows businesses to keep up-and soar ahead-in the new world of m-commerce.
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About the Author
Chuck Martin is director of the Center for Media Research in New York, the CEO of NFI Research, an avid public speaker and the author of eight business books, including NYT business best seller The Digital Estate as well as Net Future, SMARTS and Work Your Strengths. With more than 26,000 Twitter followers, Chuck is an established social media expert and has also appeared on CNN, CNBC, Fox and ABC-TV News Now. He served as brand manager for the Mobile Insider Summit (August 2010 in Lake Tahoe, NV). Visit his website and his blog at www.nfiresearch.com and his blog at http://www.thesocialcmo.com/blog/
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The Third Screen: The Ultimate Guide to Mobile Marketing: Marketing to Your Customers in a World Gone Mobile
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The Third Screen: Marketing to Your Customers in a World Gone Mobile: How to Keep Up - and Soar Ahead - in the World of M-Commerce
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The Third Screen: Marketing to Your Customers in a World Gone Mobile
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Condition: As New. : En 'The Third Screen', Chuck Martin guía al lector a través de la evolución de las pantallas, desde la televisión hasta los dispositivos móviles, y cómo estos últimos están redefiniendo el papel del consumidor. El autor ofrece información experta y de vanguardia para el marketing dirigido a la generación de compradores que adquieren bienes y servicios a través de sus teléfonos móviles y tabletas. Este libro es una guía esencial para entender y aprovechar el marketing móvil en el mundo actual. EAN: 9781857885743 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: The Third Screen: Marketing to Your Customers in a World Gone Mobile Autor: Chuck Martin Editorial: Nicholas Brealey America Idioma: en Páginas: 230 Formato: tapa blanda. Seller Inventory # Happ-2024-08-02-1114de01
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The Third Screen: Marketing to Your Customers in a World Gone Mobile: How to Keep Up - and Soar Ahead - in the World of M-Commerce
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ISBN 13: 9781857885743
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Third Screen
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