Content is Currency: Developing Powerful Content for Web and Mobile - Softcover

Wuebben, Jon

Softcover

ISBN 10: 1857885732 ISBN 13: 9781857885736

Publisher: John Murray Business, 2012

Synopsis

In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed.

In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.

About this title

About the Author

Jon Wuebben is the CEO of Content Launch, a global web content development and strategy firm. He is the author of Content Rich: Writing Your Way to Wealth on the Web , and is a recognized expert on the topics of content marketing, social media strategy, and entrepreneurship. Find out more at www.contentiscurrency.com

From the Back Cover

In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it's not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed. Drawing on the latest research, ideas, and case studies in content marketing, you will learn: • What types of content best suit your specific business, market, and industry • How key content tactics influence search engine rankings and sales conversion • How to leverage social media to connect with your target market • How to merge the many elements of your web presence. Don't lose your target audience to the millions of online search results, or allow them to click away because your content doesn't engage. Let Content is Currency teach you the techniques to get your content onto the screens and into the minds of B2B and B2C viewers everywhere.

Edition details

• Publisher: John Murray Business
• Publication date: 2012
• Language: English
• ISBN 10: 1857885732
• ISBN 13: 9781857885736
• Binding: Paperback
• Number of pages: 296