The Necessary Revolution: How Individuals and Organizations are Working Together to Create a Sustainable World - Softcover

Smith, Bryan; Laur, Joe; Kruschwitz, Nina; Senge, Peter M.; Schley, Sara

Softcover

ISBN 10: 1857885325 ISBN 13: 9781857885323

Publisher: John Murray Business, 2010

Synopsis

The Industrial Age Bubble the take, make, waste way of thinking that has dominated the developed world for the past 200 years is coming to an end. Leaders from organizations and groups as diverse as Coca-Cola and Costco, DuPont, Google, Alcoa, and Nike, Oxfam and the World Wildlife Fund are leading the charge to change the very way we do business. The environmental and social challenges before us climate change, the depletion of natural resources, the side-effects of rampant consumerism, and a widening economic divide create an unprecedented opportunity for change. Initiatives from innovative organizations from every sector from the EU s End of Vehicle Lifetime directive to Nike s new green products to Coke s transformative collaboration with the World Wildlife Fund are proving that by working together, businesses, government, and non-profit organizations are starting to bring about real, sustainable change. The Necessary Revolution offers a toolkit with specific strategies and points of action to help change how organizations think and act. There are no good guys and bad guys we are all responsible for our core sustainability issues: food, water, energy, waste, and toxicity. And every one of us has to be part of the solution.

About this title

Review

'On the evidence presented here, the case for business sustainability is overwhelming...It is a powerful argument, and one the authors make over and over again with plenty of examples of good practice among businesses.' --Financial Times

'The Necessary Revolution is a call to arms, an argument to business leaders that they must rethink their approach to the environment. But the authors don't linger on the problems, focusing instead on the stories and insights of successful innovators, on creative solutions, and on practical approaches to meeting these challenges.' --Business Week

'The book's chief strength lies in how the authors detail the various ways workers can make a difference at their companies.If you want to effect change to benefit the environment but don't know how, The Necessary Revolution may hold the key.' --Reuters

Book Description

The Necessary Revolution is a book about the end of The Industrial Age Bubble the take, make, waste way of thinking that has dominated the developed world for the past 200 years.

Edition details

• Publisher: John Murray Business
• Publication date: 2010
• ISBN 10: 1857885325
• ISBN 13: 9781857885323
• Binding: Paperback
• Language: English
• Number of pages: 416