Net, Blogs and Rock 'n' Roll: How Digital Discovery Works and What It Means for Consumers, Creators and Culture - Softcover

Jennings, David

Softcover

ISBN 10: 1857883985 ISBN 13: 9781857883985

Publisher: Nicholas Brealey Publishing, 2007

Synopsis

Unusual book

About this title

Review

Web and software developers, music industry types, students, and fans who want to understand the big picture of how blogs, personalizedradio, and other online music discovery methods are changing the music scene might want to check out Net, Blogs, and Rock 'n Roll, by David Jennings, a London-based writer and consultant. The book packs in a large number of specific examples, culled from his own online experiences and a large number of interviews with tech luminaries and music experts such as the guys who create sites and playlists for the Galaxie 500 and Depeche Mode communities. He also mentions Wired News' own experiment withreader-editable journalism. As far as the future goes, Jennings sees a "culture of sharing" ahead and points out that as we give more data to online music services, using Last.FM and MyStrands, their music recommendations will improve to the point that they'll be able to create personalized dynamic playlists that can be trusted to expose us to new music we are sure to like. --Wired, 1st November 2007

A super read and should be on the shelf of everyone who cares about how people find new music and media that matches their tastes.This really important book has changed the way I think about targeting consumers. --Paul Lamere, Sun Microsystems

David Jennings is the Christopher Columbus of digital discovery, and his pioneering book is an extremely helpful map of the complex new world of online music. Equally relevant for consumers and artists, this is the first book to get beyond the rhetoric and professionally chart the cartography of the digital revolution. --Andrew Keen, founder of Audiocafe.com and author of The Cult of the Amateur

Synopsis

Discovery is the next big thing after search. We are approaching the era of the 'celestial jukebox' where almost every film, TV programme, music track or book is available from a digital store in the sky. But how do consumers find out about and judge what they might like from such a huge and fast-growing source? Today's fans forage for information, recommendations and playable media or swarm through word-of-mouth and social networking technologies. But discovery is an anarchic process and while new developments in search, recommendation systems, wikis and Web 2.0 all accelerate discovery, it seems there will never be a single dominant discovery method.David Jennings examines the new media revolution and shows how it all works. He introduces the three pillars of digital discovery - TLC - trying out, links and community - explaining how the history, culture and technology of media are interwoven with the rise of personalization and mobile players. He profiles groups of listeners and their different approaches to discovery, showing how new breeds of technology make automated recommendations based on expert coding.

Blog culture, personal networks, collaborative webzines and wiki sites - all of these have changed the way we perceive, create and consume media. As a result, getting discovered is harder for creators - while making and deepening a connection with fans is more important than ever for survival and success. Jennings shows creators how to fill the gaps in their knowledge about consumer behaviour, while tapping the energies of fans to pass on recommendations and information to caption the attention of new audiences.

Edition details

• Publisher: Nicholas Brealey Publishing
• Publication date: 2007
• ISBN 10: 1857883985
• ISBN 13: 9781857883985
• Binding: Paperback
• Language: English
• Number of pages: 256